I've had the pleasure of working as an Art Director in both the B2B and FMCG realms. Throughout my career, I've collaborated with some remarkable brands, bringing a blend of creativity and strategic thinking to every project. I have a keen eye for detail and a knack for innovation, qualities that have consistently led to standout campaigns that resonate with audiences. My passion for pushing boundaries and staying ahead of design trends ensures that I'm always bringing fresh ideas to the table. I'm excited to continue crafting visually compelling narratives and helping bring brands to life.
CAMDEN EAZY IPA
Great beer is hard to find, but we make it EAZY.
A straightforward brief this time around, aiming to highlight the fun and laid back times that come with experiencing Camden Eazy IPA.
I set out to curate an immersive visual narrative that encapsulates the beer's vibrant energy and laid-back charm. These images offer a glimpse into the dynamic atmosphere of the launch party, capturing the essence of Camden Eazy IPA's refreshing taste and effortless cool. Collaborating closely with our photographer, we expertly conveyed the brand's lively spirit and appeal to our target demographic.
Images: Alec Findlay
BLACK GOLD XO CAFÉ
A new king is crowned.
As the Art Director for the Black Gold XO Café campaign, I aimed to craft a visual story that truly captures the product's premium quality and sophisticated appeal. These photos showcase the product's elegance, focusing on its distinct, upscale look. Working closely with our photographer, we carefully composed each shot to highlight the luxurious essence of Black Gold XO Café. Every detail mattered to ensure the images were not only eye-catching but also resonated with our target audience.
Images: Nic Taylor
IRON WHEEL
From the land to the bottle.
On a tight budget of £1500 for videographers, actors, location and props, (and filming all in one day) the Iron Wheel Bourbon launch video was a really challenging brief to grapple, but ultimately one that really came together in the final product. My response to it was: "Let's do a whiskey advert, but make it Quentin Tarantino." and the team nailed it with flying colours.
Video: Lucasz Benc
LUCKY BUDDHA
Enlightened beer.
My goal was to highlight the Lucky Buddha's unique identity through visually appealing and cohesive imagery.
These images showcase the vibrant presentation of Lucky Buddha’s offerings, with a focus on the distinctive green bottles. The settings at Tattu and Unagi provided ideal backdrops, and their staff were a great help on the day. The collaboration with photographer Nic Taylor ensured flawless results.
Images: Nic Taylor
